Published in B2B, Branding, Client Relationship, Events, Sales Enablement
We’re excited to have been selected by CBRN-UK to support their marketing activities.
Part of the ADS Group network, this special interest group is the public face of the UK Chemical, Biological, Radiological and Nuclear (CBRN) defence industry.
The group represents the full spectrum of suppliers, from large multi-nationals to SME’s and academic start-ups. CBRN-UK is uniquely positioned to provide impartial advice to the market regarding current capabilities and areas of innovation. Ultimately, CBRN-UK members have the shared aim of providing capabilities that will reduce the likelihood of a CBRN attack and that will, in the event of an attack, provide the means for an effective response that minimises harm to individuals and infrastructure.
Our initial role was to help raise CBRN-UK’s profile at a key trade show, to ensure potential customers were more aware of the scope of capability and expertise within the membership. We created a two-minute animated presentation better explaining CBRN-UK’s capabilities and remit, and prepared a pop-up backdrop display for their stand (see our case study here). The new look & feel and narrative will form the basis of future communications.
We hope to continue our fruitful partnership with this important industry body for years to come.
